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Verde Outdoor, a growing out-of-home (OOH) advertising company, unveiled today the completion of a major brand refresh with the introduction of its new website. The updated look revealed a redesigned logo, new tagline and vibrant color palette to reflect the brand’s modern approach within the OOH industry.
Verde Outdoor’s visual identity now boasts a striking deep green and a complementary gold gradient woven into the logo’s linear design for a contemporary feel. Additionally, the new tagline – Your Story, Elevated – underlines the company’s commitment to showcasing brand stories across outdoor media.
Dave Wood “These changes help shape Verde Outdoor’s identity,” said Dave Wood, President and CEO. “By showcasing our own cohesive brand story, we’re hopeful it will embolden and inspire potential advertisers to partner alongside us to share their messages and tell their stories.”
The company is integrating the new design elements into all areas of its marketing channels, including the newly launched website, verdeoutdoor.com. From engaging video content to an interactive markets map and helpful creative guidelines to maximize billboard messaging, advertisers benefit from a variety of streamlined features.
Renee Larson “Our website is a crucial step in establishing a digital footprint to reach our audience,” said Renee Larson, Marketing Manager. “We partnered with industry professionals, SignBird, to create a site that captures who we are as a brand, keeping our advertisers top of mind. We wanted to deliver a customer-centric experience with easy-to-navigate pages and informative OOH resources.”
The brand refresh and site launch come on the heels of Verde Outdoor’s recent acquisition efforts over the past year across the Midwest, Mid- and South-Atlantic regions. “As we continue to see steady growth and new market opportunities, we want to ensure we have visibility in a crowded OOH landscape,” said Wood. “We’re a visual industry and want our online presence to reflect that.”
About Verde Outdoor Verde Outdoor is a newly formed out-of-home (OOH) media company based out of Tempe, Arizona, and a growing addition to the family of companies owned by Ernest Garcia II, founder of DriveTime. Boasting a dedicated team of real estate, advertising, marketing, financial and legal professionals, Verde Outdoor is committed to providing effective outdoor media solutions and exceptional customer-centric service to OOH advertisers and operators. Since its formation in 2021, Verde Outdoor has focused its efforts on expansion opportunities, recently acquiring a legacy OOH company in the Midwest and partnering with seasoned operators in the Mid-and South-Atlantic with a current network of over 1,000 billboard faces.
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