5 Industries That Win With Early Summer Campaigns

Planning ahead isn't just smart—it's essential. When it comes to summer advertising, April is your window to get in front of audiences before they hit the road, turn up the A/C or make those summer plans. 

Here are 5 industries that see major returns by locking in their summer campaigns early—and why now is the time to act: 

1. Tourism & Travel  Whether it’s a local getaway or a weekend road trip, people are already planning where they’ll go this summer. OOH advertising can influence travel decisions right from the highway. Lock in inventory now to catch them before they hit the road. 

2. HVAC Services  When the temps spike, so does demand. Brands that establish awareness early—before the AC goes out—are the ones homeowners remember. Use April to build name recognition ahead of the summer service rush. 

3. Events & Festivals  From concerts to farmer’s markets to community fairs—promoting early builds anticipation and drives ticket sales. Get your campaign up in June and own the conversation all summer long. 

4. Local Attractions  Zoos, museums, waterparks, and historic sites thrive in the summer. OOH builds top-of-mind awareness for locals and tourists alike. Booking now ensures your message runs during peak foot traffic months. 

5. Food & Beverage  Summer = eating and drinking outside. Whether it’s ice cream shops, breweries, or seasonal menus, visibility in June–August means getting ahead of summer cravings and impulse stops. 

Why April Matters 

Billboard inventory books up fast in summer-heavy markets. Planning your campaign in April means: 

• Securing prime locations before they’re gone 

• Time to design seasonal, relevant creative 

• Maximizing visibility during peak audience movement 

  
  

OOH campaigns that launch in June need to be planned now. Let’s talk about building a strategy that puts your brand front and center this summer.